Business Administration: Marketing and Social Media
Degree Types
Associate In Science (AAS)
Career Outlook
There is a high demand across all industries for skilled social media professionals who have the ability to appropriately interpret and react to online trends and data, as well as create a marketing plan that integrates traditional marketing with newer social media options. The U.S. Bureau of Labor Statistics reports a 12 percent increase in the demand for social media marketing experts in nearly every industry through the year 2022.
A Business AAS degree with a Marketing and Social Media Concentration will prepare students for in-demand jobs such as:
- Blogger/Content Developer
- Digital Marketing Coordinator/ Consultant
- Marketing Manager
- Multi-Media Journalist
- Online Community Manager
- Outreach Coordinator
- Public Relations Specialist
- Social Media and Content Strategist
- Social Media Entrepreneur
- Social Media Marketing Analyst
Transfer Opportunities
Starting at GCC saves many students and their families thousands of dollars in tuition. With an A.S. or A.A. degree you will be able to seamlessly transfer within the SUNY network of 64 college and universities as well as to many 4-year private institutions. GCC’s A.S. and A.A. programs were developed as part of the SUNY seamless transfer initiative allowing students to complete the first two years of a bachelor’s degree as a freshman and a sophomore at a community college, then seamlessly transfer to a SUNY four-year institution to earn a bachelor’s degree. Please reference the SUNY Transfer Pathways for degree programs to learn about any campus specific requirements. Visit the SUNY Core Course Finder to plan out the courses you should complete to transfer to a 4-year SUNY School.
If you are planning to transfer to a 4-year private institution you should work with our Transfer Services office to learn about possible articulation agreements and pathways that exist for many or our degree programs. Some GCC A.A.S. programs also have transfer opportunities.
To learn more about these opportunities and agreements contact the Transfer Services Office, we are more than happy to work with you and answer any questions you may have on building your own personalized transfer plan.
Transfer opportunities include, but are not limited to:
- Laboratory Institute of Merchandising*
- Niagara University
- Rochester Institute of Technology
- St. John Fisher College
- SUNY College at Alfred State
- SUNY College at Brockport
- SUNY College at Buffalo State
- SUNY College at Buffalo, University
- SUNY College at Canton
- SUNY College at Geneseo
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*GCC has current transfer agreements with the above noted institutions.
Next Steps
View our enrollment checklist and apply today.
See our classrooms, facilities and housing.
See tuition and explore financial aid options.
Make a plan to transfer your credits.